Introducing OptiPacer: Automated Budget Optimization for Simplified Campaign Management

Save time and maximize campaign outcomes with automated budgeting

Introducing OptiPacer: Automated Budget Optimization for Simplified Campaign Management

Save time and maximize campaign outcomes with automated budgeting

Budget Pacing Beyond Spreadsheets

Digital Marketing Budget Management Software

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Avoid under and overspends with automated budget pacing reporting and adjustments.
Create custom budget cycles, track rollover amounts, automatically pause campaigns or reduce their spend if budgets are hit, keep track of your KPIs and much more. EDEE connects with Google Ads, Microsoft Advertising, Meta Ads and LinkedIn Ads.

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EDEE's Key Features

A PPC Budget Management Tool making your life easier

Edee PPC Budget Management Software

Budget Pacing

Automated, up-to-date, budget pacing reporting that saves you time.

Edee PPC Budget Management Software

Custom Budgeting

Set custom budget cycles and create multiple budgets for each advertising account.

Budget Management

Automated budget adjustments to maximize performance and streamline campaign management.

Edee PPC Budget Management Software

Performance Metrics

Set Conversions, CPA and / or ROAS targets for your budgets and keep a close eye on them.

Rollover Tracking

Track rollover amounts and automatically update the next budget cycle.

Edee PPC Budget Management Software

Overspend Control

Automatically pause your PPC campaigns or reduce their spend if the budget is hit early.

Edee PPC reviews

"EDEE increased our efficiency, saved time and improved the service we deliver to our clients."

- Andrew Hill, MD @ Distribute Digital

Distribute Digital have been using EDEE since June 2021. EDEE allows them to save time, avoid costly overspends and improve KPI performance for their clients. Time saved is translated in additional team capacity.

£200k+

monthly spend managed by EDEE

50%

reduction in time spent budgeting

23%

quarterly growth in ad spend

Integrations

Budget Pacing Reporting

Automated, Up-To-Date, PPC Budget Pacing Reporting That Saves You Time

Top level dashboard view of all clients and budgets in both table and graph formats. Drill down into individual budgets to see your PPC campaigns and modify their status and daily budgets.

Platform and email notifications help you spot pacing issues early and take steps to correct ad spend accordingly.

edee Budget Pacing

OptiPacer Budget Manager

Automated Budget Adjustments to Maximize Performance and Streamline Campaign Management

OptiPacer, our PPC budget management tool, automates daily budget adjustments to campaigns across Google, Microsoft, and Meta, eliminating the need for manual budget management. By leveraging historical campaign data and performance goals, OptiPacer ensures every dollar spent contributes to your goals and drives results – all while documenting every action in our Changelog.

Budget Rollovers

Track Rollover Amounts And Automatically Update The Next Budget Cycle

You can choose to enable budget rollovers to keep track of underspends and overspends and update the next cycle automatically.

Set a historical rollover if needed when first creating a budget in EDEE and the system will take it into account.

edee Rollover Tracking

EDEE Budgets Give You Flexibility

Set Custom Budget Cycles and Create Multiple Budgets for Each Advertising Account

We won’t force a certain way of working, so EDEE’s budgets work how you need them to.
Customize the start and end dates of one-off budget cycles or enable repeating budget cycles based on days, months, or weeks passed. For even more control, create multiple budgets per advertising account for campaign-level budgeting.
edee Custom Budget Cycles

Performance Metrics

Keep Track of KPIs

Set Conversions, CPA and / or ROAS targets for your budgets and keep a close eye on them.

edee Performance Metrics

Overspend Control

Be In Control And Avoid Costly Mistakes

Automatically pause your PPC campaigns or reduce their spend if the budget is hit early.

edee Overspend Control

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