Budget Pacing Beyond Spreadsheets

Digital Marketing Budget Management Software

edee

Avoid under and overspends with automated budget pacing reporting.
Create custom budget cycles, track rollover amounts, automatically pause campaigns or reduce their spend if budgets are hit, keep track of your KPIs and much more. EDEE connects with Google Ads, Microsoft Ads and Facebook Ads.

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EDEE's Key Features

A PPC Budget Management Tool making your life easier

Edee PPC Budget Management Software

Budget Pacing

Automated, up-to-date, budget pacing reporting that saves you time.

Edee PPC Budget Management Software

Custom Budget Cycles

Set monthly or custom budget cycles for any time period, one-off or repeating.

Edee PPC Budget Management Software

Rollover Tracking

Track rollover amounts and automatically update the next budget cycle.

Edee PPC Budget Management Software

Performance Metrics

Set Conversions, CPA and / or ROAS targets for your budgets and keep a close eye on them.

Edee PPC Budget Management Software

Flexibility

Create multiple budgets for each advertising account if needed.

Edee PPC Budget Management Software

Overspend Control

Automatically pause your PPC campaigns or reduce their spend if the budget is hit early.

Edee PPC reviews

"EDEE increased our efficiency, saved time and improved the service we deliver to our clients."

- Andrew Hill, MD @ Distribute Digital

Distribute Digital have been using EDEE since June 2021. EDEE allows them to save time, avoid costly overspends and improve KPI performance for their clients. Time saved is translated in additional team capacity.

£200k+

monthly spend managed by EDEE

50%

reduction in time spent budgeting

23%

quarterly growth in ad spend

Integrations

Budget Pacing Reporting

Automated, Up-To-Date, PPC Budget Pacing Reporting That Saves You Time

Top level dashboard view of all clients and budgets in both table and graph formats. Drill down into individual budgets to see your PPC campaigns and modify their status and daily budgets.

Platform and email notifications help you spot pacing issues early and take steps to correct ad spend accordingly.

edee Budget Pacing

Monthly and Custom Budget Cycles

Set Monthly Or Custom Budget Cycles For Any Time Period, One-Off Or Repeating. ​

We won’t force a certain way of working. Use monthly budgets starting on any given day of the month or create custom repeating cycles with periods based on days, weeks or months.

One-off cycles allow you to manage temporary activity.

edee Custom Budget Cycles

Budget Rollovers

Track Rollover Amounts And Automatically Update The Next Budget Cycle

You can choose to enable budget rollovers to keep track of underspends and overspends and update the next cycle automatically.

Set a historical rollover if needed when first creating a budget in EDEE and the system will take it into account.

edee Rollover Tracking

Performance Metrics

Keep Track of KPIs

Set Conversions, CPA and / or ROAS targets for your budgets and keep a close eye on them.

edee Performance Metrics

EDEE Budgets Give You Flexibility

Create Multiple Budgets Per Advertising Account

Create multiple budgets for each advertising account, for example containing Brand and Non-Brand PPC campaigns.

Group your campaigns the way you want to and see granular budget pacing and performance reports.

EDEE’s budgets work the way you need to.

edee Flexibility

Overspend Control

Be In Control And Avoid Costly Mistakes

Automatically pause your PPC campaigns or reduce their spend if the budget is hit early.

edee Overspend Control
Warwick S.
Warwick S.
2022-09-30
EDEE Review from a Digital Marketing Agency - Client Success Manager Very positive, easy to use and cost-efficient way to manage client's precious budgets to help deliver quality returns on ad spend with confidence. ☺Easy to use. Transparent and clear notifications on kpi execution ☹Notifications emails should be in separate threads per campaign - with campaign in email header
Verified Reviewer
Verified Reviewer
2022-09-13
Great for monitoring client spends and campaign KPIs vs. target ☺The platform allows me to easily view performance across our entire client portfolio and monitor their spend vs. the budgets they allocated for different campaigns. ☹It would be great if they would also add features to highlight issues in the accounts (such as websites being down) and if they could add integrations with more marketing channels.
Verified Reviewer
Verified Reviewer
2022-07-13
Easy to use budget management The customer service is spot on and problems are resolved quickly. ☺I like how straightforward the interface is for EDEE - it is very simple to set up and view and find the information you need for various campaigns' budgets. ☹I would prefer it if the tool was also compatible with LinkedIn (which it will be soon) as well as programmatic partners which it may be one day.
Shravan K.
Shravan K.
2022-04-28
Great Budget Management Tool ☺The best tool keeps an eye on the daily pacing of each and every campaign across the channels. Easy setup and multiple options to control the over pacing. ☹EDEE integrations with other advertising platforms are something I am looking forward to.
Asha N.
Asha N.
2022-01-20
Great tool to help you keep a track of pacing! Overall have been a great help in tracking budgets. ☺Ease of use. Ability to link to multiple platforms. Visibility and the ability to manage multiple accounts budgets from a single platform. ☹Sometimes it repeatedly me leads to error page but I have been able to get through after a couple of attempts. So all good!
Taru K.
Taru K.
2022-01-20
Best Budget Management Solution I've Ever Used ☺EDEE is by far the best tool I've used for budget management. Checking budget pacing is extremely quick and easy, and I love the features to avoid overspend (reducing spend or pausing campaigns when we are reaching the budget limits). Checking budgets for all my accounts and campaigns now takes maybe 5 minutes (no more creating complex dashboards or hopping from platform to platform), the stress about potentially missing something budget-wise is pretty much gone, and knowing that there's an automated system to hit pause, if needed, in case we reach the budgets early, allows me to sleep better at night. ☹Looking forward to EDEE integrations with more advertising platforms
Iga D.
Iga D.
2022-01-20
Gamechanger ☺Easy to integrate, very intuitive and really helps resolve any issues with pacing. The control of overspending and underspending that EDEE gave us resolved many ☹Looking forward to seeing more features roll out, but cannot pinpoint a specific con
Andrew H.
Andrew H.
2022-01-20
Edee increased our efficiency, saved time and improved the service we delivered to our clients. The set-up was simple, the support and onboarding was painless. In short great! ☺It replaces, time-consuming manual processes making us more efficient as an agency, and critically it prevents us from ever being in a position where we have overspent a clients budget. We ☹Nothing we dislike, we are looking forward to further channel integrations to add even more value
Aman S.
Aman S.
2022-01-20
A must-have for PPC campaign management! ☺Being able to see the pacing of all your campaigns from a single view is very helpful in preventing over- or under-spending. EDEE also suggests a daily budget for each campaign to meet the monthly allowance. ☹There was an odd glitch in the software, but this was quickly resolved by the helpful EDEE team.
Yacine H.
Yacine H.
2022-01-20
Best budget management tool out there With EDEE I can avoid weird discussions on why I went over the allocated budgets for some clients. ☺EDEE is easy to use, and easy to set up. It goes you the pacing and it does stop campaigns on its own to prevent overspending. ☹Overall no issues with it. It would be good to see from the main dashboard what clients have multiple budgets/platforms.

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