Budget Pacing Beyond Spreadsheets

Digital Marketing Budget Management Platform

Avoid under and overspends with automated budget pacing reporting.

Create custom budget cycles, track rollover amounts, automatically pause campaigns or reduce their spend if budgets are hit, keep track of your KPIs and much more.

Watch our short demo video to see eDEE's top features

EDEE demo video
Play Video

“EDEE increased our efficiency, saved time and improved the service we deliver to our clients.” – Andrew Hill, MD @ Distribute Digital

Making your life easier

EDEE's key features

Budget Pacing

Automated, up-to-date, budget pacing reporting that saves you time.

Custom Budget Cycles

Set monthly or custom budget cycles for any time period, one-off or repeating.

Rollover Tracking

Track rollover amounts and automatically update the next budget cycle.

Flexibility

Create budgets containing cross-account and cross-platform campaigns if needed.

Performance Metrics

Set Conversions, CPA and / or ROAS targets for your budgets and keep a close eye on them.

Overspend Control

Automatically pause your campaigns or reduce their spend if the budget is hit early.

Budget pacing table

Automated, up-to-date, budget pacing reporting that saves you time

Budget Pacing Reporting

Top level dashboard view of all clients and budgets in both table and graph formats. Drill down into individual budgets to see the campaigns and modify their status and daily budgets.

Platform and email notifications help you spot pacing issues early and take steps to correct spend accordingly.

Set monthly or custom budget cycles for any time period, one-off or repeating. ​

Monthly and Custom Budget Cycles

We won’t force a certain way of working. Use monthly budgets starting on any given day of the month or create custom repeating cycles with periods based on days, weeks or months.

One-off cycles allow you to manage temporary activity.

Budget cycles
Rollover

Track rollover amounts and automatically update the next budget cycle

Budget rollovers

You can choose to enable budget rollovers to keep track of underspends and overspends and update the next cycle automatically.

Set a historical rollover if needed when first creating a budget in EDEE and the system will take it into account.

Create budgets containing cross-account and cross-platform campaigns if needed

EDEE Budgets Give You Flexibility

Create multiple budgets for each account, for example containing Brand and Non-Brand campaigns.

Use cross-platform budgets, for example to manage Google Ads and Microsoft Ads campaigns together and achieve the best results for your media spend.

EDEE’s budgets work the way you need to.

Keep Track Of KPIs

Set Conversions, CPA and / or ROAS targets for your budgets and keep a close eye on them

Overspend Control

Automatically pause your campaigns or reduce their spend if the budget is hit early

Manage for Performance and Avoid Costly Mistakes

Be in Control

Integrations

Reviews

Taru K.
Taru K.
2022-01-20
Verified
Best Budget Management Solution I've Ever Used ☺EDEE is by far the best tool I've used for budget management. Checking budget pacing is extremely quick and easy, and I love the features to avoid overspend (reducing spend or pausing campaigns when we are reaching the budget limits). Checking budgets for all my accounts and campaigns now takes maybe 5 minutes (no more creating complex dashboards or hopping from platform to platform), the stress about potentially missing something budget-wise is pretty much gone, and knowing that there's an automated system to hit pause, if needed, in case we reach the budgets early, allows me to sleep better at night. ☹Looking forward to EDEE integrations with more advertising platforms
Iga D.
Iga D.
2022-01-20
Verified
Gamechanger ☺Easy to integrate, very intuitive and really helps resolve any issues with pacing. The control of overspending and underspending that EDEE gave us resolved many ☹Looking forward to seeing more features roll out, but cannot pinpoint a specific con
Andrew H.
Andrew H.
2022-01-20
Verified
Edee increased our efficiency, saved time and improved the service we delivered to our clients. The set-up was simple, the support and onboarding was painless. In short great! ☺It replaces, time-consuming manual processes making us more efficient as an agency, and critically it prevents us from ever being in a position where we have overspent a clients budget. We ☹Nothing we dislike, we are looking forward to further channel integrations to add even more value
Aman S.
Aman S.
2022-01-20
Verified
A must-have for PPC campaign management! ☺Being able to see the pacing of all your campaigns from a single view is very helpful in preventing over- or under-spending. EDEE also suggests a daily budget for each campaign to meet the monthly allowance. ☹There was an odd glitch in the software, but this was quickly resolved by the helpful EDEE team.
Yacine H.
Yacine H.
2022-01-20
Verified
Best budget management tool out there With EDEE I can avoid weird discussions on why I went over the allocated budgets for some clients. ☺EDEE is easy to use, and easy to set up. It goes you the pacing and it does stop campaigns on its own to prevent overspending. ☹Overall no issues with it. It would be good to see from the main dashboard what clients have multiple budgets/platforms.

Want to Book a Live Demo Before you Start Your Trial?

No problem. Enter your details below and we'll be in touch to schedule a video call.

Happy digital marketing team

Contact Us

Leave your details and comments below and we'll come back to you as soon as we can.