Budget Pacing Beyond Spreadsheets
Digital Marketing Budget Management Software

Avoid under and overspends with automated budget pacing reporting and adjustments.
Create custom budget cycles, track rollover amounts, automatically pause campaigns or reduce their spend if budgets are hit, keep track of your KPIs and much more. EDEE connects with Google Ads, Microsoft Advertising, Meta Ads and LinkedIn Ads.
- Unlimited accounts
- Unlimited users
- Email alerts
- Unlimited accounts
- Unlimited users
- Email alerts

Budget Pacing
Automated, up-to-date, budget pacing reporting that saves you time.
Custom Budgeting
Set custom budget cycles and create multiple budgets for each advertising account.
Budget Management
Automated budget adjustments to maximize performance and streamline campaign management.
Performance Metrics
Set Conversions, CPA and / or ROAS targets for your budgets and keep a close eye on them.
Rollover Tracking
Track rollover amounts and automatically update the next budget cycle.
Overspend Control
Automatically pause your PPC campaigns or reduce their spend if the budget is hit early.

"EDEE increased our efficiency, saved time and improved the service we deliver to our clients."
- Andrew Hill, MD @ Distribute Digital
Distribute Digital have been using EDEE since June 2021. EDEE allows them to save time, avoid costly overspends and improve KPI performance for their clients. Time saved is translated in additional team capacity.
£200k+
monthly spend managed by EDEE
50%
reduction in time spent budgeting
23%
quarterly growth in ad spend
Integrations


Budget Pacing Reporting
Automated, Up-To-Date, PPC Budget Pacing Reporting That Saves You Time
Top level dashboard view of all clients and budgets in both table and graph formats. Drill down into individual budgets to see your PPC campaigns and modify their status and daily budgets.
Platform and email notifications help you spot pacing issues early and take steps to correct ad spend accordingly.

OptiPacer Budget Manager
Automated Budget Adjustments to Maximize Performance and Streamline Campaign Management

Budget Rollovers
Track Rollover Amounts And Automatically Update The Next Budget Cycle
You can choose to enable budget rollovers to keep track of underspends and overspends and update the next cycle automatically.
Set a historical rollover if needed when first creating a budget in EDEE and the system will take it into account.

EDEE Budgets Give You Flexibility
Set Custom Budget Cycles and Create Multiple Budgets for Each Advertising Account

Performance Metrics
Keep Track of KPIs
Set Conversions, CPA and / or ROAS targets for your budgets and keep a close eye on them.

Overspend Control
Be In Control And Avoid Costly Mistakes
Automatically pause your PPC campaigns or reduce their spend if the budget is hit early.

Budget Pacing Reporting
Automated, Up-To-Date, PPC Budget Pacing Reporting That Saves You Time
Top level dashboard view of all clients and budgets in both table and graph formats. Drill down into individual budgets to see your PPC campaigns and modify their status and daily budgets.
Platform and email notifications help you spot pacing issues early and take steps to correct ad spend accordingly.

OptiPacer Budget Manager
Automated Budget Adjustments to Maximize Performance and Streamline Campaign Management

Budget Rollovers
Track Rollover Amounts And Automatically Update The Next Budget Cycle
You can choose to enable budget rollovers to keep track of underspends and overspends and update the next cycle automatically.
Set a historical rollover if needed when first creating a budget in EDEE and the system will take it into account.

EDEE Budgets Give You Flexibility
Set Custom Budget Cycles and Create Multiple Budgets for Each Advertising Account

Performance Metrics
Keep Track of KPIs
Set Conversions, CPA and / or ROAS targets for your budgets and keep a close eye on them.

Overspend Control
Be In Control And Avoid Costly Mistakes
Automatically pause your PPC campaigns or reduce their spend if the budget is hit early.

EXCELLENT Based on 10 reviews Warwick S.2022-09-30Trustindex verifies that the original source of the review is Capterra. EDEE Review from a Digital Marketing Agency - Client Success Manager Very positive, easy to use and cost-efficient way to manage client's precious budgets to help deliver quality returns on ad spend with confidence. ☺Easy to use. Transparent and clear notifications on kpi execution ☹Notifications emails should be in separate threads per campaign - with campaign in email header Verified Reviewer2022-09-13Trustindex verifies that the original source of the review is Capterra. Great for monitoring client spends and campaign KPIs vs. target ☺The platform allows me to easily view performance across our entire client portfolio and monitor their spend vs. the budgets they allocated for different campaigns. ☹It would be great if they would also add features to highlight issues in the accounts (such as websites being down) and if they could add integrations with more marketing channels. Verified Reviewer2022-07-13Trustindex verifies that the original source of the review is Capterra. Easy to use budget management The customer service is spot on and problems are resolved quickly. ☺I like how straightforward the interface is for EDEE - it is very simple to set up and view and find the information you need for various campaigns' budgets. ☹I would prefer it if the tool was also compatible with LinkedIn (which it will be soon) as well as programmatic partners which it may be one day. Shravan K.2022-04-28Trustindex verifies that the original source of the review is Capterra. Great Budget Management Tool ☺The best tool keeps an eye on the daily pacing of each and every campaign across the channels. Easy setup and multiple options to control the over pacing. ☹EDEE integrations with other advertising platforms are something I am looking forward to. Asha N.2022-01-20Trustindex verifies that the original source of the review is Capterra. Great tool to help you keep a track of pacing! Overall have been a great help in tracking budgets. ☺Ease of use. Ability to link to multiple platforms. Visibility and the ability to manage multiple accounts budgets from a single platform. ☹Sometimes it repeatedly me leads to error page but I have been able to get through after a couple of attempts. So all good! Taru K.2022-01-20Trustindex verifies that the original source of the review is Capterra. Best Budget Management Solution I've Ever Used ☺EDEE is by far the best tool I've used for budget management. Checking budget pacing is extremely quick and easy, and I love the features to avoid overspend (reducing spend or pausing campaigns when we are reaching the budget limits). Checking budgets for all my accounts and campaigns now takes maybe 5 minutes (no more creating complex dashboards or hopping from platform to platform), the stress about potentially missing something budget-wise is pretty much gone, and knowing that there's an automated system to hit pause, if needed, in case we reach the budgets early, allows me to sleep better at night. ☹Looking forward to EDEE integrations with more advertising platforms Iga D.2022-01-20Trustindex verifies that the original source of the review is Capterra. Gamechanger ☺Easy to integrate, very intuitive and really helps resolve any issues with pacing. The control of overspending and underspending that EDEE gave us resolved many ☹Looking forward to seeing more features roll out, but cannot pinpoint a specific con Andrew H.2022-01-20Trustindex verifies that the original source of the review is Capterra. Edee increased our efficiency, saved time and improved the service we delivered to our clients. The set-up was simple, the support and onboarding was painless. In short great! ☺It replaces, time-consuming manual processes making us more efficient as an agency, and critically it prevents us from ever being in a position where we have overspent a clients budget. We ☹Nothing we dislike, we are looking forward to further channel integrations to add even more value Aman S.2022-01-20Trustindex verifies that the original source of the review is Capterra. A must-have for PPC campaign management! ☺Being able to see the pacing of all your campaigns from a single view is very helpful in preventing over- or under-spending. EDEE also suggests a daily budget for each campaign to meet the monthly allowance. ☹There was an odd glitch in the software, but this was quickly resolved by the helpful EDEE team. Yacine H.2022-01-20Trustindex verifies that the original source of the review is Capterra. Best budget management tool out there With EDEE I can avoid weird discussions on why I went over the allocated budgets for some clients. ☺EDEE is easy to use, and easy to set up. It goes you the pacing and it does stop campaigns on its own to prevent overspending. ☹Overall no issues with it. It would be good to see from the main dashboard what clients have multiple budgets/platforms.
Want to book a live demo before you start your trial?
No problem. Book a live demo with our product specialist now.